Top Beauty Retail Apps on Android in Brazil: Q3 2025 Performance

In the third quarter of 2025, the performance of beauty retail applications on the Android platform in Brazil showcased interesting trends. This data, sourced from Sensor Tower, highlights the weekly downloads and active user metrics of the top five apps in this category.

O Boticário experienced a notable increase in weekly downloads, starting at approximately 102K at the beginning of July and peaking at 170K by the end of September. Active users also saw a significant rise, moving from about 1.8M to 2.8M during the same period.

For Natura: Perfumes e Cosméticos, downloads remained relatively steady, fluctuating between 42K and 55K weekly. Active users saw a gradual increase, beginning at 1.4M and reaching 1.5M by the end of the quarter.

Época Cosméticos & Perfumaria showed consistent download numbers, starting at around 34K and maintaining this level throughout the quarter. Active users hovered around 500K, with minor fluctuations.

Beleza na Web: Cosméticos experienced a slight decline in downloads, beginning at 29K and ending at 27K. Active user numbers varied, peaking at 474K in early September before settling at 368K by the end of the month.

Finally, SEPHORA: Maquiagem e Perfumes saw an increase in downloads from 8K to 15K. Active users rose from 170K to 174K over the quarter.

These metrics provide a snapshot of the competitive landscape in the beauty retail sector on Android in Brazil. For more detailed insights, visit Sensor Tower's platform.